What is Brotox?

More than 6 million treatments with Botulinum toxin are carried out each year. Men are using Botulinum toxin in greater extents to treat signs of ageing. A recent study by the American Society for Aesthetic Plastic Surgery estimates that the number of men who use it has increased tremendously since 2000. Experts expect this sudden increase to continue in the future, but there is still no concrete data.

In any case, it’s clear that women are no longer the exclusive consumers of Botulinum toxin. This recent shift in skin cosmetics has even materialized in our vocabularies, in the form of a special term. Brotox now denotes men who have Botulinum toxin treatments.


The main reason why men are suddenly enjoying the benefits of Botulinum toxin is a combination of factors. Its availability, elimination of the stigma around it, and the desire of looking refreshed are only a few. The procedure itself is quick and has minimal to no downtime. As you know it takes time to get the full results and the effects are not permanent.


It’s important not to overlook the impact of recent cultural changes and beauty trends when talking about Brotox. The digital age and the social media have caused a greater focus around appearance amongst women as well as men.

Similarly, the Internet has allowed people to openly talk about taboo ridden subjects which are to a larger degree out in the open nowadays. Globalization has impacted beauty trends as well. We all know that beauty standards have changed regularly throughout history, but the Internet has significantly accelerated these trends. Brotox may be the talk of the day, but no one knows what the future will bring.


The incentives for having treatments with Botulinum toxin are many; some find their self-esteem and confidence improving whilst others use it to be more competitive in the job market. Regardless of your motif to have treatments, it should be something of your desire and decision.