Media is often portraying how the desire to undergo aesthetic treatments has increased amongst women as well as men during the 𝗹𝗼𝗰𝗸𝗱𝗼𝘄𝗻, partly owing to 𝘃𝗶𝗱𝗲𝗼𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗶𝗻𝗴 calls. The 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰 𝗣𝗹𝗮𝘀𝘁𝗶𝗰 𝗦𝘂𝗿𝗴𝗲𝗼𝗻𝘀 (@BAAPS) carried out a survey amongst their members and found that there has been a massive upswing in the demand for 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻𝘀 during lockdown. This accessibility and ease of booking procedures is a cause for concern and could have a negative influence on 𝘃𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗹𝗲 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 into making hasty decisions about buying procedures prior to an adequate cooling off period.
BAAPS is further urging the public to exercise caution and not get influenced by a “panic buy” due to marketing deals and offers. At Hvit Clinic, we share the opinion of BAAPS. A virtual consultation is a great way for patients to be introduced to the practitioner and understand more about the sought treatment. This should be followed up by a face-to-face consultation where a clinical and psychological assessment can be made.